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Sichuan Run Zhao Fisheries Co., which also operates by the English name Frosista, is targeting its “Hei Po” brand at the Chinese domestic market, stressing the Siberian sourcing of its sturgeon and the “Iranian craftsmen” overseeing its caviar-creation process. It is now selling 30-gram jars for CNY 299 (USD 42.90, EUR 38.45), and is making a marketing push timed to coincide with Chinese New Year later this month.
Operating out of the Ya’an region of Sichuan Province in southwestern China, Runzhao recently launched the “Baerii Private Collection Caviar” category, which it’s marketing to Chinese consumers. Telesales staff supplementing the company’s online presence on Tmall.com and JD.com advise buyers to pair the caviar with chardonnay.
This upscale, fast-casual eatery was praised for its large salads, warmed sandwiches and sweet chili-glazed brussel sprouts. The 6,100-square-foot market also served as a retail space, selling prepared and packaged food, wine and beer, and gourmet grocery options.